First, SMS means short massage service. Bulk SMS is simply a way of sending simple text massage to numerous contacts at once using the internet instead of your cell phone and you need not to go through your telecom service provider. Am not quite sure the Nigeria telecom operator such as MTN, GLO, ZAIN etc love this idea, because it robs them of the abnormal revenue they make from Nigeria for each SMS sent via their networks. The telecom provider charges for SMS is higher than that offered by bulk sms resellers.
PEOPLE THAT USE BULK SMS INCLUDES
Individual and corporate bodies, educational establishments, marketers, advertising agency, training institutions, human resources employment agencies, religious organizations financial institutions, real estate company, clubs, town union social group hospitality service travel agencies logistic firms and lot of other organizations.